About

I’m a senior product designer with experience in financial services and a background in psychology and behavioural economics from Johns Hopkins.

Most of my work has been on dense, regulated B2B and B2B2C products — trading applications, foreign exchange client portals, and CRM platforms used by client-facing teams at tier-1 investment banks. I’m comfortable in workflows that don’t simplify cleanly, with users who can’t afford a mistake, and on projects where the design problem and the business problem aren’t quite the same thing.

The work I’m proudest of is the kind where human behaviour is the real challenge. A coded prototype that captured FX workflow complexity Figma couldn’t. A CRM redesign whose core insight was that users had quietly stopped using the CRM. A trading application built around what a senior trader actually does, not what a spec assumed he did.

I came to design through an interest in why people behave the way they do, particularly around money and decisions. That thread runs from my undergraduate years through a design research internship at The Character Lab studying student motivation, into the institutional fintech work I do now. Increasingly, it’s the work I want to do more of — design where human behaviour is the brief, not the subtext.

Outside of the case studies on this site, I spent six months as Design Ops Manager at Lab49, running operations for a 24-person practice across three continents. Collaboration is when I think design work is at its best.