Senior Product Designer
Designing complex products with a behavioural lens.
I am a product designer with seven years of experience specialising in financial services. The design problems I find most interesting surround trust, mental-models, and attention under pressure.
What I bring to the team
A behavioural lens. A psychology and behavioural economics background that shapes how I approach every design challenge.
Comfort with complexity. Most of my work has been on dense, regulated, high-stakes institutional products. I've learned that simplification isn't always the right answer but rather sometimes the work is making complexity legible.
Resourceful problem-solving. When traditional prototyping methods couldn't capture the complexity of an FX product I was designing, I built a coded prototype that did saving the team weeks of testing time.